![]() As a platform that thrives on short-form video, TikTok makes it easy for influencers with both large and small followings to create a strong relationship with their audience.Īs influencers build and maintain that trust, endorsing products and incorporating product mentions in their videos feels more “organic” and relatable. People connect with people, and a personal TikTok account is a great way to grow that “know, like, and trust” factor that’s crucial for the growth of a business. Why is TikTok good for influencer marketing? This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. Users are spending more than 800 minutes per month on the app. TikTok boasts over one billion active users (yes, billion with a “b”). OK, that might be a bit of an over-the-top statement. Move over Instagram influencers-TikTok creators are the hot new thing. ![]()
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